Meet Susan Wilson, CEO of the Judgment Group and FundHer. What you’re going to learn from her might be slightly embarrassing but also enlightening at the same time, and it’s simply this:
Women are afraid of money.
It’s true! Actual research was done concerning this! Just ask Susan Wilson. She’s the one who conducted it. Can you imagine how terrified a woman would be if she had to get payday loans for her finances? This is what Wilson did: upon mentoring female Georgetown undergrads, she was preparing for one session by simply laying out some $20 bills on random desks. Why? To monitor reactions from the students about to walk in. Keep in mind that all the students were women.
When the students walked into the room, you know what they did? There wasn’t a stampede toward the $20 bills on some desks (a total of $100, to be exact). No one pocketed the money. All they did was simply ignore the moolah! In fact, they did everything possible to be as far away from the money as they could.
The reason why these young female students didn’t want to have anything to do with the money was the fact that they were more concerned with whoever should have it! Free-for-alls were out of the question.
What you need to know about Susan Wilson is that she mentors young students in the corporate financial world. These are our future businesswomen. And Mrs. Wilson prepared that session like that for a reason. To prove a point: women are indeed afraid of money.










